Jasmine Durand
Creative Portfolio
About Me
I’m a marketing and creative professional with experience building brands, campaigns and content across community sport, hospitality, live entertainment, weddings and emerging brands.
My work spans rebrands, campaign strategy, social content, email marketing, paid ads, event promotion, website updates and creative direction - always with a focus on making brands feel clear, engaging and genuinely human.
Areas of Expertise
Brand storytelling and positioning
Campaign strategy and execution
Social media content and creative direction
EDM and email marketing
Paid social and digital promotions
Website copy and content planning
Community and event marketing
Cross-functional coordination in fast-moving teams
My Work
The Sunny
Rebrand, venue marketing and campaign execution
My work across this brand included supporting rebrand rollout communications, shaping campaign messaging, promoting venue offers and experiences, and helping ensure the new brand felt clear, welcoming and consistent across customer touchpoints.
The Sunny represents a major brand evolution from Sunnybank Community & Sports Club into a more modern, people centric destination.
Supported rollout messaging for a major venue rebrand
Developed campaign and social copy and assets aligned to the new identity
Helped position the venue as a modern, community-led destination
Created promotional messaging for dining, gaming, events and memberships
Balanced commercial promotion with community storytelling
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I manage the full content production process, from concept development and shoot planning through to execution and delivery. I regularly lead photoshoots, produce my own photography and collaborate with agencies and photographers on larger campaigns, including menu and brand shoots. I’m equally comfortable behind the camera, directing creative, or in front of it - ensuring content feels authentic, engaging and aligned to the brand.
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I create a wide range of graphic design assets using Canva, including social media content, promotional materials and campaign creative. All work is developed in line with brand guidelines to ensure consistency, clarity and a polished visual identity across all touchpoints.
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Email marketing across campaigns, automation and internal communications.
I plan and execute EDMs and automated flows, creating clear, engaging messaging that drives action. I also introduced the Staff Scoop, an internal newsletter developed in collaboration with HR and other departments to better connect and inform staff. -
I manage paid digital campaigns across Meta and Google, from strategy and audience targeting through to creative development and optimisation. I focus on delivering campaigns that not only reach the right audience, but drive meaningful engagement and measurable results.
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I oversee website content and updates, ensuring pages are intuitive, visually aligned and optimised for user experience. I also use HTML to customise sections, refine layouts and implement more tailored design solutions beyond standard builders.
Community marketing, campaign execution and club engagement
Sunnybank Rugby
I support marketing across Sunnybank Rugby, delivering campaigns and content that engage players, families, supporters and sponsors. My work spans registrations, seasonal campaigns, game day promotion, EDM communications and sponsor activations, helping drive participation and strengthen the club’s presence within the community.
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I manage and develop Dragon News, the club’s regular EDM, delivering targeted communications across junior and senior players, families and supporters. Each send is structured to clearly communicate key updates, promote initiatives and drive action, while maintaining a consistent and engaging tone that reflects the club’s community focus.
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I create a range of on-brand graphic assets to support club communications, including team list templates, match results, promotional graphics and campaign visuals. Working within brand guidelines, I ensure all designs are clear, consistent and tailored for social and digital platforms.
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I led the club’s paid digital campaigns across Meta, with a strong focus on driving registrations and increasing participation. Through targeted audience segmentation, clear messaging and ongoing optimisation, junior registration numbers tripled year-on-year, demonstrating the impact of a more strategic, performance led approach.
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I create written content across website and blog platforms, including stories, updates and key communications, while managing website content to ensure it remains clear, current and aligned with broader marketing activity.
SunPAC
Event marketing, campaigns and audience engagement
I support marketing across SunPAC, delivering campaigns that drive ticket sales and audience engagement across a diverse range of live performances. My work includes developing promotional messaging, creating digital content and executing campaigns across social, email and web, with a focus on clear communication, strong hooks and urgency-led messaging to maximise attendance.
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I develop and execute EDM campaigns to promote upcoming shows, special events and key announcements. Each email is structured to highlight key information clearly while incorporating strong hooks and urgency-driven messaging to encourage ticket purchases and increase attendance.
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I support paid digital campaigns across Meta, developing targeted ads to promote performances and drive ticket sales. This includes audience targeting, copywriting and creative direction, with a focus on reaching the right audiences and maximising campaign performance.
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I create and schedule social content to promote shows, build anticipation and drive engagement. This includes adapting messaging across different formats and audiences, ensuring content remains fresh, relevant and aligned with each performance.
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Jas Creative Co.
Wedding Content Creation & Social Media Management (Freelance)
I run Jas Creative Co, delivering wedding content creation with a focus on capturing authentic, emotional moments. From on-the-day content capture through to editing and delivery, I create polished, story led visuals that allow clients to relive and share their experiences.
Alongside this, I work with a range of small businesses to support their social media and marketing efforts, creating content, refining messaging and helping build a consistent and engaging online presence.
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I work closely with couples ahead of their day to understand their vision and key priorities, before capturing high-quality iPhone photo and video content in a natural, unobtrusive way. I manage the full process from content capture through to editing and delivery, creating short-form video content including Instagram Reels and highlights, often with a fast turnaround to allow for next day sharing. Throughout the process, I ensure all content feels cohesive, polished and aligned with each couple’s style, while providing a seamless and personalised client experience.
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I’ve supported a range of small businesses across the Sunshine Coast, including Mad Bird Takeaway, Blitz Glass, Helen’s Skin Therapy and Quota Carindale, with their social media and marketing efforts. My work has included creating and managing content, assisting with content planning and posting, and developing promotional assets to support campaigns and business growth. I focus on refining messaging and visuals to ensure each brand maintains a consistent, engaging and professional online presence, tailored to their audience.
